CRM Operations Specialist

Job Description

Fabletics is looking for a CRM Operations Specialist.

How do you Fit in?

As the CRM Operations Specialist, you will own the execution of marketing campaigns across Email, SMS, and Push for Fabletics Women's and Men's, spanning acquisition and VIP retention. You will work hand in hand with our offshore execution team every day, guiding builds and turning campaign strategy into accurate, on-time sends at high volume. This is an excellent opportunity to help scale production for a membership-driven CRM program and contribute to the continued growth of the brand.

You will report to the Director, CRM Operations and partner closely with CRM Marketing, Creative, Data/Analytics, Data Engineering, and our offshore execution partners.

What you can bring • 2-4 years of experience in CRM or marketing operations (email, SMS, and push), including at least 1 year building and deploying high-volume marketing campaigns in an enterprise ESP. • Experience collaborating with offshore or distributed execution teams, including providing day-to-day build guidance, feedback, and quality review across time zones. • Proficiency in HTML, CSS, and templating languages (Handlebars or Liquid) for responsive, personalized email builds. • Basic understanding of event, catalog, and profile JSON data structures, and how to implement them as dynamic content across email, SMS, and push. • Basic understanding of integrations via GET requests, including retrieving and interpreting API responses. • Working knowledge of deliverability fundamentals and messaging compliance (CAN-SPAM, TCPA, and carrier requirements). • Meticulous attention to detail and a disciplined QA mindset: you catch the error before it reaches the customer. • Strong organization and communication skills to manage multiple campaigns and competing deadlines. • Hands-on experience using AI tools in day-to-day CRM work, with a proven track record of applying them to improve build speed, QA accuracy, and operational efficiency.

What you will do • Own end-to-end execution of marketing campaigns for Women's and Men's, including promotional, cycle, retail, and newsletter sends across email, SMS, and push. • Partner with the offshore execution team day to day: provide build guidance, review output, and flag quality or turnaround issues early. • Code and build campaigns hands-on (HTML, CSS, and Handlebars) when volume, complexity, or turnaround requires it, alongside the offshore team. • Build dynamic content using event, catalog, and profile data and GET-based API responses, powering personalized product recommendations, copy, and other data-driven content across email, SMS, and push. • Coordinate campaign intake and the production calendar with CRM Marketing. • Advise marketing on technical best practices and recommendations for new requests, ensuring compliance and feasibility while still meeting the intended campaign goal. • Translate campaign briefs into audience and segmentation logic, including suppressions, holdouts, and frequency rules. • Set up and execute A/B and multivariate tests with clean test cells, control groups, and accurate tracking. • Execute QA before every send, covering rendering, links, personalization, data fields, and suppression logic. • Monitor deliverability and list health, including inbox placement, bounce and complaint rates, opt-out processing, and engagement suppression, and escalate issues. • Support the Lifecycle and Automation lead on journey and trigger builds as needed. • Follow and help document operational standards, including naming conventions and build checklists. • Identify opportunities to automate manual workflows and scale production, including AI-assisted build and QA.

Where we are: • This role will be based in our El Segundo Headquarters

Compensation & Total Rewards: At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:

-Hybrid Work Schedule* -Discretionary Paid Time Off* -Summer Fridays* -Healthcare Plans -Employee Discounts -401k -Annual Bonus Program -Equity Program* -And More

*Varied for retail, fulfillment and fully remote roles.

The annual base salary range for this position is from $75,000-$90,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location.

#LI-Onsite Security Alert: Protect yourself from scams At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.