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About the role
Job Description: We are looking for a Senior Programmatic Executive to take ownership of the day-to-day execution and optimization of programmatic advertising campaigns across DSP platforms. In this role, you will manage more complex accounts, drive performance improvements, and ensure high-quality delivery across all programmatic activity. You will work closely with Programmatic Managers, Product Managers, and cross-functional teams to translate media strategies into effective, data-driven programmatic solutions.
Key Responsibilities • Own the setup, trafficking, optimization, and quality assurance of programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Xandr). • Manage pacing, budgets, and performance against agreed KPIs, ensuring consistent delivery and efficiency. • Conduct in-depth performance analysis to identify optimization opportunities across audiences, inventory, creatives, and bidding strategies. • Lead and execute A/B testing initiatives to improve campaign performance and learning. • Troubleshoot and resolve campaign issues including discrepancies, tagging challenges, and creative approvals. • Collaborate closely with planning, performance, and data teams to integrate programmatic activity within broader media strategies. • Support campaign reporting and contribute insights, recommendations, and optimization narratives for clients and internal stakeholders. • Stay up to date with platform updates, programmatic trends, privacy changes, and emerging technologies. • Support the training and upskilling of junior executives where required.
Requirements • 2–4 years of hands-on experience in programmatic advertising or digital media execution. • Strong working knowledge of DSPs such as DV360, The Trade Desk, and/or Xandr. • Solid understanding of ad serving, audience targeting, data strategies, and programmatic optimization techniques. • Strong analytical skills with experience using Excel and performance dashboards to interpret data. • Ability to manage multiple campaigns and priorities with strong attention to detail. • Confident communicator, able to explain performance insights in a clear and structured way. • Proactive, solution-oriented mindset with a desire to continuously improve performance outcomes. • Experience working in an agency environment is a plus.
Location:
Brand: Carat Time Type: Full time Contract Type: Permanent