GTM Enablement Manager

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO

As a Product Enablement Manager, you'll make sure Braze's most technical customer-facing teams fully understand our product. This job has two main work streams. You'll run the internal process for building product enablement, taking each project from intake to launch so content is accurate, on time, and matched to the release calendar. You'll also run deep, hands-on enablement sessions for Technical Account Managers (TAMs), Technical Architects (TAs), Support, and Solutions Consultants (SCs), so they can design, troubleshoot, and position Braze with confidence.

Project Management

• Design and own the end-to-end process for building internal product enablement: intake, prioritization, scoping, timelines, SME coordination, content review, and launch
• Line up enablement deliverables with the product release calendar so technical teams are ready before features reach customers
• Coordinate across Product, Engineering, Product Marketing, Documentation, and the broader Enablement team so everyone knows who owns what, what's due when, and what's been approved
• Build and maintain repeatable templates, workflows, and tracking (e.g., Jira, or Claude) that make the build process scalable and visible to stakeholders
• Share status, risks, and tradeoffs with stakeholders early, and adjust priorities quickly when launches or business needs change

Technical Product Enablement

• Design and deliver deep, hands-on enablement sessions (labs, workshops, live demos, and troubleshooting walkthroughs) built around the day-to-day work of TAMs, TAs, Support, and SCs
• Create and maintain resources such as technical FAQs, reference architectures, sandbox exercises, recorded deep-dives, and certification paths, working with SMEs in Product, Engineering, and Product Marketing
• Run regular needs assessments with technical team leaders to find knowledge gaps, recurring escalation themes, and support case trends, then turn them into targeted enablement
• Measure impact with assessments, certification completion, survey feedback, and operational data (e.g., ticket deflection, time-to-resolution, escalation volume, technical win rates), and use the results to improve programs

WHO YOU ARE

• 3+ years of experience in technical or product enablement, with a strong track record of designing and delivering advanced technical training and project management
• 7+ years of combined experience in a technical customer-facing or product role (e.g., Technical Account Manager, Technical Architect, Solutions Consultant, Technical Support, Sales Engineer, or Product)
• Strong hands-on knowledge of APIs, SDKs, data integrations, and common programming concepts. You're comfortable going deep with highly technical audiences
• Experience with Braze or another customer engagement platform; experience with mobile/web SDK implementation is a strong plus
• Proven program and project management skills, including running multi-stakeholder content development cycles against fixed launch dates
• Ability to simplify complex technical concepts without losing accuracy, and to tailor content for different technical roles
• Strong relationship management skills, with credibility among engineers, product managers, and technical team leaders
• Analytical skills to assess data, find trends, and turn insights into actionable enablement
• Experience with LMS platforms, sandbox/lab environments, and content authoring tools is a plus
• A Bachelor's degree in a relevant field or equivalent practical experience
• Moderate travel required
• Business-fluent English is essential

If you enjoy getting deep into the technical details, running complex projects to completion, and helping technical teams become trusted experts for our customers, we'd love to hear from you.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $96,000 and $123,000/year with an expected On Target Earnings ( OTE ) between $117,000 and $150,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country at here . More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.

Braze was also named a 2025 Best Companies To Work For by U.S. News and World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you

OUR AI-POWERED BRAZE RECRUITMENT PROCESS

At Braze, we’re committed to a fair and transparent candidate experience. To help our recruitment teams focus on what matters most — the person behind each application — we use AI-assisted tools at certain stages of our recruitment process.

This includes using AI to analyze the experience, skills and qualifications in your application materials to help with screening and prioritizing candidates. Such screening may amount to a form of solely automated decision-making. We also use AI for administrative support, like scheduling and recording interviews and summarizing interview notes. Our recruiting teams remain responsible for all hiring decisions and are involved throughout the process.

Depending on where you are located, you may have certain rights available to you in relation to Braze’s use of AI:

• To opt out of AI-assisted review of your application, please click the “Learn More” at the end of the application form below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application.
• To exercise other types of rights, such as rights to request further information about how AI is used in our recruitment process, to request a retroactive manual review of any decision made or to contest a decision, please contact us at talentdata.privacy@braze.com .

Please contact us at talentdata.privacy@braze.com with any questions. To find out more about our hiring process, check out this page .

Notice Regarding Automated Employment Decision Tool (NYC Local Law 144)

Our use of AI during the application review process may include the use of automated employment decision tools. Pursuant to New York City Local Law 144, for roles based in New York City, or if you reside in New York City, you have the right to request an alternative selection process or a reasonable accommodation instead of AI-assisted review.

To opt out of AI-assisted review of your application, please click the “Learn More” button below and follow the instructions before submitting your application. Please note, if you apply to multiple roles at Braze, you will need to opt out in relation to each application. Please submit any other request to our Talent Acquisition team at talentdata.privacy@braze.com promptly after applying. Summaries of the most recent bias audit results for such tools are available here .

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.