About the role
Job Description: Job Description MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network.
Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value. MKTG S+E is a part of the broader dentsu Sports International network.
MKTG Sports + Entertainment is looking for an experienced Director to join our team to help drive client satisfaction and growth across a global brand client. You are both strategic, creative and will partner with one of our largest clients. This opportunity is based in Charlotte, NC and reports into the Senior Director, Sponsorship Consulting. The Director will work with clients and partner with teammates to implement specialist global sponsorship marketing strategy, activations, asset management, and measurement. Successful candidates will have direct experience leading integrated teams delivering high-profile brand partnerships and activations on either the brand, agency, or rightsholder side.
Key Responsibilities
- Day-to-day management and execution of a client’s sponsorship portfolio, pushing the envelope on how to maximize and ensuring use of all assets available to clien
- Drive partnership specific strategies, leveraging in-depth understanding to identify areas of opportunity and optimization against the client’s business + brand objectives
- Extensive experience working with various global properties, rights holders and media partners
- Lead a team that is collaborating across the global agency team, supporting North America execution and ensuring consistency in quality with regional brand programs
- Regular communication with senior clients to ensure ongoing client satisfaction and best-in-class solutions
- Oversee relationships with sanctioning bodies/rightsholders to help develop outstanding marketing partnerships and measurement KPIs
- Manage team developing key documents including activation plans and consulting documents to client-ready status, with a strong insight-led POV
- Knowledge of and experience with the full marketing mix, inclusive of social media, content marketing, influencer approaches, product integration and promotions
- In partnership with hospitality, advise and consult on activation programming including overall annual and per-event budgeting following internal guidelines
- Travel is required including some weekends and possibly holidays depending on client assignments
- For non-client specific requests, provide internal and external expertise.
Qualifications • Bachelor's degree and 6+ years of relevant work experience. • Direct experience working on the brand, agency, or property side and deep knowledge of the Golf ecosystem is a requirement • Share/present ideas and concepts in a team environment and demonstrate openness to giving/accepting thoughtful constructive feedback • Aim to increase industry knowledge; able to self-educate to be ahead of the curve • Contribute to internal activities (team building, events, off-sites) and add to our robust culture • BA/BS in Marketing related field
Additional Information The annual salary range for this position is $82,500-$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.
Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-CP1 #LI-MKTG
Location: Charlotte Brand: Mktg Sports Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
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