Head of Demand Generation (Remote, United Kingdom)

About Easygenerator

We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.

We’re an AI-first company , utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.

Role Summary

The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.

This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.

A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

Core Responsibilities

Demand Engine & Pipeline

Own paid, organic, website, and conversion channels. •

Translate growth targets into clear priorities and roadmaps. •

Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

Website & Conversion

Lead website structure, messaging, UX, landing pages, and CRO. •

Partner with PMM to ensure clear, differentiated positioning. •

Maintain clarity, credibility, and performance across touchpoints.

Paid & Organic Growth

Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. •

Optimize for pipeline and revenue impact with strong attribution visibility. •

Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design

Lead revenue-focused content aligned to buyer journey and enterprise sales. •

Ensure digital design supports differentiation, clarity, and conversion.

Revenue & Analytics

Own marketing-sourced pipeline targets and key revenue KPIs. •

Build quarterly growth plans and improve funnel bottlenecks.

Team Leadership

Lead paid, content, web, and design teams. •

Establish scalable processes and experimentation frameworks. •

Partner closely with PMM, Revenue, and Leadership.

Qualifications

5+ years in B2B SaaS digital growth; 2+ years team leadership. •

Proven pipeline growth and €2M+ budget ownership. •

Strong expertise in paid, CRO, and SEO/GEO. •

Editorial judgment, digital design understanding, and enterprise sales awareness. •

Analytical and commercially driven. •

Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.

Preferred

Experience in 20M–100M ARR SaaS. •

International SaaS exposure. •

Close collaboration with PMM and Commercial teams.

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